Sample page from Canali sell sheet for 2010 buyers guide. The particular intention of the sell sheet was to provide flexibility and functionality of use, clear message for the buyers, as well visual direction on how to pairing pieces from the collection. The marketing team also sought to provide insight on the brand’s inspiration, and Milanese heritage while displaying contemporary layout and color scheme. I used Adobe Indesign to create the sheet using images from the brand’s fashion show and photoshoots.