I was requested to recreate the Hard 2 Guard logo and color scheme in 2017.
Hard 2 Guard is an event production company based out of New York City. Much of the brand’s DNA is
rooted in basketball related events such as tournaments, fundraisers and a podcast. Therefore, one
of the primary aim’s in recreating the logo was to make it responsive, and increase the company’s
ability to produce non-basketball related events. I drew inspiration from various NBA logos and used
a New York Knicks color scheme. This logo was created in Adobe Illustrator.